Naturally Interesting

EVO: To increase transparency in the green market, decrease green washing, and encourage corporate responsibility.

In response to this increasing demand for product transparency, EVO spent several years developing an objective and scalable technology to screen millions of products for their green attributes. EVO publishes a nd rates the best products (<1% of all products screened, or 20,000 products thus far) on a one to five leaf scale. Not only that, but the fact that we do not sell any products (instead linking directly to retailers) lets consumers know that we are scoring products objectively, using a scientific method rather than letting green washing affect our opinions.